The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Intergrowth was indexed, I would type “site:inter-growth.co” into search engines.

If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.

No, but how much is 50% of your total website traffic worth to you?

Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but choose to hire a professional because you know that they will be worth the investment.

If your business’ marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.

Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.

In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, focus on the Relevancy side of SEO (setting up a proper SEO foundation).

If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority.

The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are searching for you?

Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).

Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.

Ready to get started? Fill out our form and we’ll tell you what you need to do to get started.

Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.

There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.

Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.

Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites. Use any of those techniques, and you may find that your website doesn’t appear in Google searches (or at least not very high).

Fortunately, your website can recover. Tell us a little about yourself and we’ll help you identify exactly what happened to your site.